List of Conference Proceedings Presented in 2012


Choong, Y. O., Lau, T. C., Kuek, T. Y., & Lee, E. K. (2012). Job satisfaction of Malaysian nurses: A causal model. In Proceedings of 2nd International Conference on Education and Information Management, 22-23 December 2012, Hydro Hotel, Batu Ferringhi, Penang, Malaysia.

Choong, Y. O., Lau, T. C., Tan, C. E., & Lim, Y. H. (2012). Psychological empowerment and affective commitment amongst academic staff in Malaysian private universities. In Proceedings of Technology, Science, Social Sciences and Humanities of International Conference, 14-15 November 2012, One Helang Hotel, Langkawi, Kedah, Malaysia.

Choong, Y. O., Wong, K. L., & Lau, T. C. (2012). Antecedents of organizational commitment: An empirical study on academic staff of private universities in Malaysia. In Proceedings of 2nd International Conference on Arts, Social Sciences & Technology, 3-4 March 2012, Park Royal Hotel, Batu Ferringhi, Pulau Pinang, Malaysia.

Chua, B. H., Wong, L. S., & Wong, K. L. (2012). Choice of banks by Malaysian: A conceptual study. In Proceedings of International Engineering & Management Conference 2012, 24 to 25 October 2012, Electronic Conference.

Fong, C. Y., Ng, Y. K., Tan, P. S. H., & Seow, A. N. (2012). Does leadership and HRM matter on corporate entrepreneurship? In Proceedings of the 2nd Global Conference for Academic Research on Management and Economics 2012, Managing Innovation and Technology in Developing Countries, 7-9 December 2012, Grand Seasons Hotel, Kuala Lumpur.

Lee, T. C., Chai, B. H., Go, Y. H., & Wong, L. S. (2012). Does managerial competence moderate between proactiveness and firm performance? The case of Malaysian SMEs. In Proceedings of Annual Conference of the Academy of Innovation and Entrepreneurship (AIE2012), 8 to 10 June 2012, Macau, China.

Li, Z. W., Tan, H. C., & Chia, F. C. (2012). Development of a web-based system to enhance the management of supplier's performance in construction projects. In Proceedings of the Management in Construction Research Association (Micra) Postgraduate Conference 2012, 5 Dec 2012, UTM, Kuala Lumpur.

Loo, S. C., Wong, L. S., & Wong, K. L. (2012). Celebrity endorsement: Factors that affect customers’ purchase intention in Malaysia. In Proceedings of International Engineering & Management Conference 2012, 24 to 25 October 2012, Electronic Conference.

Ng, L. P., Kuar, L. S., & Lai, K. F. (2012). The impact of job demands, supervisor support and job control on work-to-personal life conflict among the employed workers. In Proceeding of the International Conference on Social Science Research, ICSSR 2013, 4-6 June 2013, Penang, Malaysia.

Noorfaiz Purhanudin., Norharyani Adrus., & Norhayati Md Isa. (2012). The impact of ethical climate on organizational commitment among academicians. In Proceedings of the 2nd International Conference on Management, 11-12 June 2012, Holiday Villa Beach Resort & Spa, Langkawi, Kedah.

Pong, K. S., & Thoo, R. Y. X. (2012). Exploring the effectiveness of destination branding through film: A study of locally-produced film in Malaysia. In Proceedings of the 1st International Conference on Behavioural and Social Science Research (ICBSSR) 2012, 2 Nov 2012, Universiti Tunku Abdul Rahman (UTAR), Kampar.

Sharmeela-Banu, S. A., Gengeswari, K., & Padmashantini, P. (2012). Customer retention practices among the major retailers in Malaysia. In Proceedings of International Conference on Management, Social Sciences and Humanities (ICMeSH2012), 12-14 June 2012, Kuala Lumpur Convention Centre (KLCC), Kuala Lumpur, Malaysia.

Tan, G. W. H., Siah, W. M. W., Lim, Y. H., & Chua, B. H. (2012). What motivates consumers to shop online? A conceptual framework. In Proceedings of 1st International Conference on Behavioral and Social Science Research (ICBSSR), 2 November 2012, Grand Kampar Hotel, Kampar, Malaysia.

Tan, G. W. H., Tan, B. I, Ooi, K. B., & Ng. J. C. C. (2012). A case study on the impact of recession on the recruitment practices of Japanese subsidiaries in Malaysia: Are they converging to the Anglo-Saxon model? In Proceedings of the 5th International Borneo Business Conference (IBBC), 20-21 December 2012, Tawau, Sabah, Malaysia.

Wong, K. L., Julian Teh, H. L., & Ng, S. S. (2012). Comparative advantage: A comparative study of the services and the manufacturing sectors. In Proceedings of 2012 International Conference on Education Reform and Management Innovation, 4-5 December 2012, Shenzhen, China.

Wong, K. L., Tan, P. S. H., Ng, Y. K., & Fong, C. Y. (2012). The role of HRM in enhancing organizational performance. In Proceedings of the 2nd Global Conference for Academic Research on Management and Economics 2012, Managing Innovation and Technology in Developing Countries, 7-9 December 2012, Grand Seasons Hotel, Kuala Lumpur.

Wong, L. S. (2012). Influences of social value and logistic function on the consumption of fast food in Penang island. In Proceedings of International Engineering & Management Conference 2012, 24 to 25 October 2012, Electronic Conference.

Wong, L. S., & De Run, E. C. (2012). Modelling retail customer satisfaction with SEM. In Proceedings of International Engineering & Management Conference 2012, 24 to 25 October 2012, Electronic Conference.

Wong, L. S., Choo, W. K. S., & Seow, A. N. (2012). Adoption of internet banking in rural areas: Inducement and deterrence. In Proceedings of International Engineering & Management Conference 2012,24 to 25 October 2012, Electronic Conference.

Wong, L. S., De Run, E. C., & Ngerng, M. H. (2012). Customer retention model: A case study of a branded passenger car. In Proceedings of International Engineering & Management Conference 2012, 24 to 25 October 2012, Electronic Conference.

Wong, L. S., De Run, E. C., Lim, J. M. D. S., & Wong, J. H. (2012). Customer retention study on boutique hotels. In Proceedings of International Engineering & Management Conference 2012, 24 to 25 October 2012, Electronic Conference.

Wong, L. S., Lama, N., Chua, B. H., & Wong, K. L. (2012). Joining the new band: Factors triggering the intentions of Malaysian college and university students to adopt 4G broadband. In Proceedings of 2nd International Conference on Education and Information Management (ICEIM-2012) Potential for Business Innovation, 22-23 Dec 2012, Penang, Malaysia.

Wong, L. S., Lama, N., Seow, A. N., & Woo, K. H. (2012). Retailer’s therapy and its effect on customer loyalty. In Proceedings of International Engineering & Management Conference 2012, 24 to 25 October 2012, Electronic Conference.

Wong, L. S., Lim, J. M. D. S., & Wong, J. H. (2012). Boutiques hotels – A perceptual and customer retention study in Malaysia. In Proceedings of 1st International Conference on Behavioral and Social Science Research (ICBSSR) 2012. 2 November 2012, Universiti Tunku Abdul Rahman (Perak Campus), Kampar, Malaysia.

Wong, L. S., Sahari, M., & Fong, P. S. (2012). Perceptual measurement and validation on luxury automobile purchase decision. In Proceedings of 1st International Conference on Behavioral and Social Science Research (ICBSSR) 2012, 2 November 2012, Universiti Tunku Abdul Rahman (Perak Campus), Kampar, Malaysia.