No

Types of Grants

Principal Investigator

Co-researchers

Topic

Amount (RM)

Start Date

End Date

1

UTARRF 2019 Cycle 1

Clarence Anthony a/l Puspanathan

Khor Kheng Kia, Ramesh Kumar, Ninderpal Singh, Charles Ramendran a/l S PR Subramaniam

Product Placement Marketing In Movies And Consumer Purchase Intentions: A Study On Malaysia?S Multi Ethnic Cinema Patrons

2,700.00

Jun-19

May-20

2

UTARRF 2019 Cycle 1

Gengeswari a/p Krishnapillai

Mobashar Rehman

Enhancing Brand Equity Through Sustainability Marketing: A Study On Homestays In Malaysia

36,000.00

Jun-19

May-20

3

UTARRF 2019 Cycle 1

Sai Mei Ling

Abdullahi Hassan Gorondutse (UUM)

The Impact Of Entrepreneurial Competencies On Firms? Sustainability Growth. A Study Of Malaysian Women Entrepreneurs

5,700.00

Jun-19

May-20

4

UTARRF 2019 Cycle 1

Yip Yen San

Chen,I-Chi, Ng Lee Peng

Influence Of Managerial Coaching Towards Service-Oriented Citizenship Behaviors: The Mediating Role Of Employees? Commitment To Service Quality In Malaysia Hotel Industry

6,800.00

Jun-19

May-20

5

UTARRF 2019 Cycle 2

Leong Lai Ying

Lee Voon Hsien, Hew Jun Jie, Garry Tan Wei Han, Ooi Keng Boon

What Drives Blockchain Integration In Smes Towards Achieving Competitive Advantage? A Technology-Organization-Environment Perspective

1,200.00

Dec-19

Dec-20

6

UTARRF 2019 Cycle 2

Khor Saw Chin

Lau Lin Sea, Liew Feng Mei, Go You How, Chan Zuo En, Chong Yee Lee

Quality Of Life Among Elderly In Malaysia: The Role Of Financial Determinants

31,400.00

Dec-19

Dec-20

7

UTARRF 2019 Cycle 2

Chen I-Chi

Ng Lee Peng, Choong Yuen Onn, Teoh Sok Yee, Kuar Lok Sin, Tee Chee Wee

Business Health Culture Index (BHCI), Job Burnout And Health And Workplace Productivity In Higher Education Industry

27,600.00

Dec-19

Dec-20

8

UTARRF 2019 Cycle 2

Chan Ling Meng

Thamil Durai Chelliah, Nor Wahiza binti Abdul Wahat

Am I Right? Factors Influences The Upsurge Of Unethical Practices In Malaysia Hotel Industry

33,400.00

Dec-19

Dec-20