Research Grants

Grant Provider

Grant Type

Principal Investigator

Co-researchers

Topic

Start Date

End Date

Grant STATUS

Grant Type

UTARRF

Internal

Vivien Wong Zi Wen

Chen Fanyu, Ng Yin Kuan, Tan Luen Leng, Choe Kum Lung

Buzzing for Sustainability in Malaysia: The Case Study of Miraico Sdn Bhd

Jun-25

May-26

Active

Internal

Others

External

Ng Lee Peng

Choong Yuen Onn, Chen, I-Chi, Teoh Sok Yee, Tee Chee Wee, Kuar Lok Sin

COMPETITIVE DYNAMICS IN THE MALAYSIAN LOGISTIC INDUSTRY: A CASE STUDY

Jun-25

Nov-26

Active

Industrial

UTARRF

Internal

Yee Chew Fong

Foo Chuan Chew, Au Yong Hui Nee, Ong Hock Siong, Kalai Vani A/P Kalimuthu, Wan Rozima Binti Mior Ahmed Shahimi

NAVIGATING THE IMPACT OF GREEN PRACTICES ON MALAYSIAN TRUCKING FIRM'S PERFORMANCE. THE MODERATING ROLE OF GOVERNMENT SUPPORT

Jun-25

May-26

Active

Internal

Others

External (Funding Not in UTAR)

Du Yali (Dezhou University)

Li Rong (Dezhou University), Li Xuepu (Dezhou University), Ng Lee Peng, Choong Yuen Onn

Analysis and Reference Study on Malaysia's International Communication Strategies for Cultural Tourism from a Regional and Country-Specific Perspective

May-25

Apr-26

Active

Others

Others

External (Funding Not in UTAR)

Ramesh Kumar a/l Moona Haji Mohamed @ Rajoo

K.Raja Kumar a/l K.Kathiravelu, Premkumar a/l Nadarajan

The effects of how "Critical" are critical success factors (CSF), Examining the role of CSFs for ERP (Enterprise resources planning)

May-25

Jan-26

Active

Others

Others

External

Lee Foo Wei

Yip Chun Chieh, Yew Ming Kun, Chin Ren Jie, Lim Jee Hock, Yow Li Ping

CONCRETE CEM II & III CHARACTERISTICS DETERMINATION

May-25

Apr-26

Active

Industrial

Others

External (Funding Not in UTAR)

Lim Ai Fen (UCSI university)

Foo Pik Yin, Keoy Kay Hooi (UCSI University), Gao Cong (UCSI University)

Developing an effective circular supply chain management model to achieve corporate sustainability performance

Mar-25

Aug-25

Active

Others

Others

External (Funding Not in UTAR)

Muhammad Aiman Awalluddin (UiTM)

Mohamad Ramlan Mohd Arshad (UiTM), Amer Fawwaz Mohamad Yasid (UiTM), Anisa Safiah Binti Maznorbalia

A study of leadership performance in army administration: perspectives on ethics, competency, decision-making dynamics and openness

Jan-25

Jan-26

Active

Others

Others

External

Toh Tien Choon

Yow Li Ping, Kiu Mee San, Mazianah Binti Rahmat, Nurdiana Binti Azmi

FACTORS FOR THE ADOPTION OF DIGITAL TECHNOLOGIES IN ARCHITECTURE, ENGINEERING AND CONSTRUCTION

Jan-25

Dec-26

Active

Industrial

Others

External (Funding Not in UTAR)

Tan Chi Hau (Multimedia University)

Gengeswari a/p Krishnapillai, Hasliza Binti Hassan (Multimedia University), Chan Ling Meng (TAR UMT)

Alleviating Poverty by Boosting the Zakat Contribution

Dec-24

Dec-25

Active

Others

UTARRF

Internal

Ng Lee Peng

Chen I-Chi, Tee Chee Wee, Choong Yuen Onn, Kuar Lok Sin, Teoh Sok Yee

Driving Transformation and Intrapreneurship: A Case Study of Hong Heng Group

Nov-24

Oct-25

Active

Internal

UTARRF

Internal

Loh Xiu Ming

Lee Voon Hsien, Garry Tan Wei Han (UCSI University), Ooi Keng Boon (UCSI University), Matthew Liu Ting Chi (Macau University)

Mobile investment apps:Determining users' continuanceintention towards the next frontierof financial wealth management

Nov-24

Oct-25

Active

Internal

Others

External

Choong Yuen Onn

Kuek Thiam Yong, Peter Tan Sin Howe, Tee Chee Wee, Low Mei Peng, Khor Saw Chin

Free-To-Air Channel: Uses, Motivation and Gratifications of Users in the Central Region of Peninsular Malaysia

Nov-24

Jul-25

Active

Government

UTARRF

Internal

Seow Ai Na

Dr T. Vishvanathan (KPJ Hosp), Choong Chee Keong, Choong Yuen Onn, Hew Jun Jie, Lam Siew Yong

Generative AI in Health Tourism: Analysing Tourists? Decision-Making Process Using Utilisation Behavioural Model

Nov-24

Oct-25

Active

Internal

UTARRF

Internal

Yow Li Ping

Wong Phui Fung, Felicia Yong Yan Yan, Lew Yoke Lian

Enhancing Cost Data Administration: Evaluating Data Management Practices And Technological Solutions For Contractor Firms

Nov-24

Oct-25

Active

Internal

UTARRF

Internal

Chang Jing Jing

Seow Ai Na, Hew Jun Jie, Oh Zi Xin, William Yeoh (Deakin University), Nani Draman (USM)

Reconceptualizing Human-in-the-loop Design for Healthcare Automation

Nov-24

Oct-25

Active

Internal

UTARRF

Internal

Lay Pei Sin

Chia Fah Choy, Wong Phui Fung

Towards the Application of Information Management in Construction Decision-Making

Nov-24

Oct-25

Active

Internal

Others

External

Au Yong Hui Nee

Tan Ai Boay, Toh Teong Chuan, Nur Aliah Binti Mansor, Anthony Tee Mooi Kwong

STAR OF PENANG (Sustainable Tourism and Revitalisation of Penang)

Aug-24

Mar-25

Active

Government

FRGS

External

Woo Kok Hoong

Choong Yuen Onn, Chin Mui Yin (TAR UMT), Chen Fanyu, Oon Kam Hoe

An Investigation of the combined effect of knowledge management and financial socialisation on Malaysian youths' financial literacy and socio-economic well-being

Aug-24

Jul-26

Active

Government

FRGS

External

Noorfaiz Binti Purhanudin

Zuriawati Binti Zakaria, Farhana Hanim Binti Mohsin, Norhayati Binti Md Isa, Noor Azizah Bt Shaari

Developing an integrated model based on digital financial literacy and emotional intelligence to improve financial resilience among the elderly people in Malaysia

Aug-24

Jul-26

Active

Government

FRGS

External (Funding Not in UTAR)

Oh Yit Leng (Multimedia University)

Khor Saw Chin, Lau Lin Sea, Lam Mun Soon (Multimedia University), Tan Seng Huat (Multimedia University)

Developing a framework to determine the barriers to e-wallet adoption among hawkers and petty traders in Malaysia

Aug-24

Jul-26

Active

Government

Others

External (Funding Not in UTAR)

Wang Hong Kok

Felicia Yong Yan Yan, Yow Li Ping

Goal Frame Theory and Collective Action: Local Management?s Nudging Practices in Low-Cost Housing, Malaysia

Aug-24

Jul-25

Active

Others

UTARRF

Internal

Azeyan Binti Awee

Norharyani Binti Adrus, Lai Ka Fei, Anisa Safiah Binti Maznorbalia, Muhammad Aiman Bin Awalluddin (UiTM), Nur Yuhainis Binti Ab. Waha (UUM)

Redefining Lorry Rental: TheLorry's Journey in Digital Entrepreneurship

Jun-24

May-25

Active

Internal

UTARRF

Internal

Tan Luen Peng

Choe Kum Lung, Ng Yin Kuan, Lai Ka Fei, Khor Hooi Ching

Transition to Sustainable Mobility: The Case of EP Manufacturing Berhad (EPMB)

Jun-24

May-25

Active

Internal

Others

External (Funding Not in UTAR)

Ooi Keng Boon (UCSI University)

Garry Tan Wei Han (UCSI University), Lee Voon Hsien, Loh Xiu Ming, Huang, Hui-Ling (Chang Jung Christian University)

The rise of super-apps: Ananalysis of users' perspective onthe revolutionary all-in-onemobile apps

Jun-24

May-25

Active

Others

UTARRF

Internal

Choy Johnn Yee

Annie Ng Cheng San, Choong Yuen Onn, Kuah Yoke Chin, Ng Yin Kuan, Wong Tai Seng

Examining Consumers' Purchase Behaviour at Three Levels and the Mediating Role of Purchase Intention in Cross Border E-Commerce

Jun-24

Nov-25

Active

Internal

UTARRF

Internal

Lam Siew Yong

Seow Ai Na, Choong Yuen Onn, Choong Chee Keong,

Unravelling the Renewable Energy Development in Malaysia: A Multidimensional Assessment

Jun-24

May-25

Active

Internal

UTARRF

Internal

Kiu Mee San

Chia Fah Choy,Wong Phui Fung, Ramayah Thurasamy (USM)

Blockchain technology adoption in Malaysian Construction Industry

Jun-24

May-25

Active

Internal

UTARRF

Internal

Mohd. Azam Bin Din

Lam Weng Hoe, Lam Weng Siew, Liew Kah Fai, Norzaidi Mohd Daud (Universiti Teknologi Mara)

Evaluation of Critical Success Factors in E-commerce with Analytic Network Process Model

Jun-24

May-25

Active

Internal

UTARRF

Internal

Ng Yin Kuan

Nurliyana Binti Maludin, Tan Luen Peng, Oon Kam Hoe, Yap Chui Peng

Exploring the Dynamics of Reverse Logistics in Malaysia: A Qualitative Study

Jun-24

May-25

Active

Internal

UTARRF

Internal

Saraswathy a/p Thurairaj

Suhaili Binti Mohd Hussin, Mahendra Kumar a/l Chelliah, Rizalniyani Binti Abdul Razak, Zam Zuriyati Binti Mohamad

Strategic Integration of Environmental, Social and Governance (ESG) Planning and Management Practice for Sustainable Performance in Higher Education Institutions

Jun-24

Nov-25

Active

Internal

UTARRF

Internal

Tan Mom Zee

Tan Luen Peng

The Mediating Effect of Environmental Identity among Environmental Concern and Ethical Consumption Behavior

Jun-24

May-25

Active

Internal

European Commission -ERASMUS LUMP SUM GRANT (ERASMUS-AG-LS)

External

Choong Chee Keong

Seow Ai Na, Lam Siew Yong, Choong Yuen Onn, Abdelhak Senadjki, Lau Lin Sea

Smart, Optimized, High-quality, and On-demand Tourism Innovative Education for Sustainable and Green Development

Dec-23

Nov-26

Active

Others

UTARRF

Internal

Lee Voon Hsien

Loh Xiu Ming, Leong Lai Ying, Garry Tan Wei Han, Ooi Keng Boon

AR magic at your fingertips: Unraveling the factors that drive impulse buying in e-tailing

Nov-23

Oct-24

Active

Internal

UTARRF

Internal

Azeyan Binti Awee

Nurliyana Binti Maludin, Peter Tan Sin Howe, Gopalan A/L Raman, Lim Yong Hooi, Yip Yen San

AUGMENTED REALITY FOR LEARNING IN TVET EDUCATION: AN EXAMINATION USING A TECHNOLOGY ACCEPTANCE MODEL

Nov-23

Oct-24

Active

Internal

UTARRF

Internal

Foo Meow Yee

Au Yong Hui Nee, Abdelhak Senadjki, Lee Kwee Fah, Charles Ramendran a/l SPR Subramaniam, Jin Hooi Chan (University of Greenwich)

Mitigating ESG risks in supply chain management: Integrating intra-organisational resources, supply chain diversity and sustainable supply chain performance

Nov-23

Oct-24

Active

Internal

UTARRF

Internal

Lee Weng Onn

Chim Weng Kong, Huam Hon Tat (UPM)

Success Factors Influencing Continuance Intention To Use Branded Mobile Shopping Apps In Malaysia

Nov-23

Oct-24

Active

Internal

UTARRF

Internal

Choong Chee Keong

Chen Hong Mei (Guizhou Minzu University), Chen Mei (Guizhou Minzu University), Wong Lai Soon

Sustainable Traditional Villages, Sustainable Tourism: A Comparative Analysis of Issues, Challenges and Prospects in Malaysia and China

Nov-23

Oct-24

Active

Internal

FRGS

External

Zam Zuriyati Bt Mohamad

Abdul Rahim Bin Ridzuan (Universiti Teknologi MARA), Izhar Abadi B Ibrahim Rais (Kementerian Air, Tanah dan Sumber Asli), Rizalniyani Binti Abdul Razak, Vikniswari Vija Kumaran, Nur Aliah Binti Mansor

A Strategic Model for Net Zero Municipalities by Incorporating Environmental, Social and Governance (ESG) and Green Technology into Sustainability Balanced Scorecard

Oct-23

Sep-25

Active

Government

FRGS

External

Zuriawati Binti Zakaria

Noorfaiz Binti Purhanudin, Norhayati Binti Md Isa, Noor Azizah Binti Shaari, Lim Ean Heng, Ahmad Zaiem Bin Ismail (Azyma Group Sdn Bhd)

Addressing the adoption paths of digital technology of industry 4.0 to improve SMEs green manufacturing practice: the role of isomorphic pressure

Oct-23

Sep-25

Active

Government

FRGS

External

Au Yong Hui Nee

Suhaiza Hanim Dato Mohd. Zailani (UM), Abdelhak Senadjki, Zam Zuriyati, Charles Ramendran a/l SPR Subramaniam

Developing a National Multi-Dimensional Index from Environmental, Social and Governance Attributes

Oct-23

Sep-25

Active

Government

FRGS

External (Funding Not in UTAR)

Nor Syuhada Binti Zulkefli (Universiti Malaysia Kelantan)

Khairil Wahidin Awang (Universiti Malaysia Kelantan), Nik Alif Amri Bin Nik Hashim (Universiti Malaysia Kelantan), Siti Salina Binti Saidin (Universiti Malaysia Kelantan), Suhaida Herni Binti Suffarruddin, (Universiti Sains Islam Malaysia), Nur Aliah Binti Mansor

New Staycation Motivators Model for National Vacationers on Proximity Tourism

Oct-23

Sep-25

Active

Government

GLOBAL ENVIRONMENT CENTRE (GEC)

External

Toh Pey Yi

Leong Lai Ying

SUNGAI KINTA GREEN AMBASSADOR PROGRAMME

Oct-23

Sep-24

Active

Others

FRGS

External

Lee Ah Suat

Lau Lin Sea, Nurul Afidah Binti Mohamad Yusof, Khor Saw Chin, Ching Suet Ling, Ng Yen Hong

TOWARDS A SUSTAINABLE FUTURE: HOUSEHOLD FOOD WASTAGE BEHAVIOUR AND REDUCTION STRATEGIES IN MALAYSIA

Oct-23

Sep-25

Active

Government

UTARRF

Internal

Hemaniswarri Dewi a/p Dewadas

Kokila a/p Thiagarajah, Lim Yang Mooi, Gengeswari a/p Krishnapillai

Acceptance and Knowledge of Traditional and Complementary Medicine on Menopausal Symptoms Among Medical Professionals

Jul-23

Jun-24

Active

Internal

UTARRF

Internal

Tan Chi Hau

Seow Ai Na, Choong Yuen Onn, Lam Siew Yong

Building Social Sustainability: Exploring Recovery Experiences and Proactive Behaviors of B40 Workers for Sustainable Development.

Jul-23

Jun-24

Active

Internal

UTARRF

Internal

Tan Suang Sin

Identifying organizational agility in responding to digitalization: An exploratory study on Malaysian private hospitals.

Jul-23

Jun-24

Active

Internal

UTARRF

Internal

Kuah Yoke Chin

The impacts of ESG practices on Malaysian SMEs performances: the mechanisms of organizational agility and market turbulence

Jul-23

Jun-24

Active

Internal

UTARRF

Internal

Wei Chooi Yi

ChatGPT in Higher Education: Educators’ Reflective Practice and Recommendations for Authentic Assessments

Jul-23

Jun-24

Active

Internal

UTARRF

Internal

Chen I-Chi

Gengeswari a/p Krishnapillai, Te Kian Keong

DETERMINANTS OF BEHAVIORAL INTENTION OF TRADITIONAL CHINESE MEDICINE IN MALAYSIA: APPLICATION OF HEALTH BELIEF MODEL

Jul-23

Jun-24

Active

Internal

UTARRF

Internal

Khor Hooi Ching

Ng Yin Kuan, Lai Ka Fei, Tan Luen Peng, Choe Kum Lung

Riding the Wave of Sustainability and Innovation: The Story of PKT Logistics

Jul-23

Dec-24

Active

Internal

UTARRF

Internal

Nurul Afidah Binti Mohamad Yusof

Seow Ai Na, Wan Rozima binti Mior Ahmed Shahimi, Looi Yan San, Lilian a/p Anthonysamy (MMU), Siti Fazilah Binti Abdul Shukor

The antecedents of long-term care protection and its acceptance in Malaysia

Jul-23

Jun-24

Active

Internal

UTARRF

Internal

Abdulkarim Kanaan Jebna

Ramesh Kumar Ayyasamy, Ooi Boon Yaik, Charles Ramendran a/l SPR Subramaniam, Abdelhak Senadjki

The Study on the Impact of Entrepreneurial Orientation on Project Performance Using Machine Learning

Jul-23

Jun-24

Active

Internal

GNV GROUP SDN BHD

External

Tee Chee Wee

Choong Yuen Onn, Ng Lee Peng, Kuar Lok Sin,  Chen I-Chi, Teoh Sok Yee

A case study of wedding industry during and post pandemic

Jun-23

Nov-24

Active

Industrial

SURUHANJAYA KEBANGSAAN UNESCO MALAYSIA

External

Kuek Thiam Yong

Peter Tan Sin Howe, Choong Yuen Onn, Chen I-Chi, Tee Chee Wee, Azeyan Binti Awee, Farhana Hanim Binti Mohsin, Khor Saw Chin

ACADEMICS' MENTAL WELL-BEING AND BURNOUT WORKSHOP

Jun-23

Nov-23

Completed

Others

Others

External (Funding Not in UTAR)

Mah Pei Yew

Scholars Commentary Project- Second Series

Jun-23

Aug-24

Completed

Others

Others

External (Funding Not in UTAR)

Ramesh Kumar a/l Moona Haji Mohamed @ Rajoo

K.Raja Kumar a/l K.Kathiravelu, Premkumar a/l Nadarajan

A study on customers' satisfaction on the service solution and the post covid19 expectation from the service providers in the industry

May-23

Jan-24

Completed

Others

Others

External (Funding Not in UTAR)

Arasu Ramachandran (Aliran Tulin Sdn Bhd)

Ramesh Kumar a/l Moona Haji Mohamed @ Rajoo, K.Raja Kumar a/l K.Kathiravelu, Premkumar a/l Nadarajan

Industrial & commercial companies on the plumbing service solution satisfaction post covid19 environment. A study on the Klang valley based companies

May-23

Jan-24

Completed

Industrial

Others

External (Funding Not in UTAR)

Ng Yin Kuan

The journey of TransSolutions

Jan-23

Jan-23

Completed

Others

Others

External (Funding Not in UTAR)

DilaShenyi Devi Selvarajah (SEGI University)

Ramesh Kumar a/l Moona Haji Mohamed @ Rajoo

The impacts of covid-19 on the consumer behaviour of tourists intention to visit Malaysia tourist destination

Jan-23

Jul-24

Active

Others

UTARRF

Internal

Li Zi Qian

Chia Fah Choy, Wong Phui Fung, Tan Hai Chen (Heriot-Watt University Malaysia)

Development of a framework for managing higher dimension knowledge residing in Building Information Modelling (BIM) platforms

Dec-22

Dec-23

Completed

Internal

UTARRF

Internal

Peter a/l Yacob

Ezrinaruth Mariyadas, (SMK Raja Abdullah, Kepong, KualaLumpur), Vikniswari a/p Vija Kumaran, Sai Mei Ling

Enhancing self-regulated learning for secondary school students through i-Think Education 4.0 teaching module: A quasi-experimental study

Dec-22

Dec-23

Completed

Internal

UTARRF

Internal

Zuriawati Binti Zakaria

Noorfaiz Binti Purhanudin, Norhayati Binti Md Isa, Noor Azizah Binti Shaari

Innovative SMEs in green Innovation: Mediating thru Digitalization Industry 4.0

Dec-22

Dec-23

Completed

Internal

UTARRF

Internal

Foo Pik Yin

Lee Voon Hsien, Leong Lai Ying

The Impact of green supply chain management practices on sustainability performance among large ISO14001-certified manufacturing firms in Malaysia: Green innovation as the mediator

Dec-22

Dec-23

Completed

Internal

UTARSF-SR

Internal

Au Yong Hui Nee

Abdelhak Senadjki, Charles Ramendran a/l SPR Subramaniam

An evaluation of the moderation effect of COVID-19 pandemic policy responses on economic, social, and technological factors towards firm performance: A case study of Malaysia

Nov-22

Oct-25

Active

Internal

FRGS

External

Yau Kok Lim

Rafidah Binti Md Noor (Universiti Malaya), Chong Yung Wey (Universiti Sains Malaysia), Mohammad Babrdel Bonab, Chong Yee Lee

A novel augmented intelligence algorithm based on deep reinforcement learning for improving customer relationship in digital marketing

Sep-22

Aug-24

Active

Government

FRGS

External

Choong Yuen Onn

Seow Ai Na, Choong Chee Keong, Low Mei Peng, Seah Choon Sen, Nur Hafizah binti Mohammad Ismail (UUM)

Reviving the business resilience of tourism small and medium-sized enterprises through digital transformation and value creation

Sep-22

Aug-24

Active

Government

UTARRF

Internal

Peter Tan Sin Howe

Choong Yuen Onn, Seow Ai Na, Tan Chi Hau, Lam Siew Yong, Choong Chee Keong

Antecedents and acceptance of hybrid learning behavior

Jul-22

Jun-23

Completed

Internal

UTARRF

Internal

Tan Luen Peng

Choe Kum Lung, Khor Hooi Ching,  Lai Ka Fei, Ng Yin Kuan

Environmental, Social and Governance (ESG): The journey of Vitrox.

Jul-22

Dec-23

Completed

Internal

UTARRF

Internal

Lim Foo Weng

Lam Weng Siew, Lam Weng Hoe, Liew Kah Fai, Zaidi bin Isa (Universiti Kebangsaan Malaysia), Chin Fung Yuen

Evaluation of blockchain business success factors with Fuzzy Analytic Hierarchy Process Model

Jul-22

Jun-23

Completed

Internal

UTARRF

Internal

Lee Ah Suat

Lau Lin Sea, Nurul Afidah Binti Mohamad Yusof, Khor Saw Chin, Ching Suet Ling, Ng Yen Hong

Exploring food waste behavior among households: Towards food security and sustainability in Malaysia

Jul-22

Jun-23

Completed

Internal

UTARRF

Internal

Peter Tan Sin Howe

Seow Ai Na, Tan Chi Hau, Lam Siew Yong, Choong Yuen Onn

Antecedents and acceptance of hybrid learning behaviour

Jul-22

Jun-23

Completed

Internal

UTARRF

Internal

Ng Shwu Shing

Low Mei Peng, Omar Hamdan

The effect of transformational leadership on employee psychological capital and retention: The moderating effect of organizational structure

Jul-22

Jun-23

Completed

Internal

UTARRF

Internal

Tee Chee Wee

Choong Yuen Onn, Ng Lee Peng, Kuar Lok Sin, Chen I-Chi, Teoh Sok Yee

Transformation of business during Covid-19: Case study of local enterprises at Johor

Jul-22

Jun-23

Completed

Internal

Others

External (Funding Not in UTAR)

Ooi Keng Boon (UCSI University)

Garry Tan Wei Han (UCSI University), Nripendra P. Rana (Qatar University), Lee Voon Hsien, Leong Lai Ying, Foo Pik Yin

The effectiveness of energy management practices and energy efficiency in propelling firm performance among manufacturing firms in Malaysia: The dual impact of environmental orientation and organizational innovativeness

Jun-22

May-23

Completed

Others

Others

External (Funding Not in UTAR)

Garry Tan Wei Han (UCSI University)

Eugene Aw Cheng Xi (UCSI University), Ooi Keng Boon (UCSI University), Lee Voon Hsien, Loh Xiu Ming, Hew Jun Jie

Understanding repurchase intention in chat commerce with the cognitive affective-conative framework

Jun-22

May-23

Completed

Others

Others

External (Funding Not in UTAR)

Hemaloshinee Vasudevan (UNIRAZAK)

Diego Rafael Roberto Cabrera Moya (Jorge Tadeo Lozano University), Gengeswari a/p Krishnapillai

Developing a KASH model as a training strategy: A qualitative approach?

Mar-22

Mar-23

Completed

Others

UTARRF

Internal

Choe Kum Lung

Tan Luen Peng, Ng Yin Kuan, Khor Hooi Ching, Lai Ka Fei

Entrepreneurship Case Study (Make the World a Happier Place: myBurgerLab)

Dec-21

Dec-22

Completed

Internal

UTARRF

Internal

Tan Chi Hau

Gengeswari a/p Krishnapillai, Chan Ling Meng

How Psychological Capital Mediates between Positive Emotions and Work Engagement: Pathways to Achieving SDGs in Academic Organisations

Dec-21

Dec-22

Completed

Internal

UTARRF

Internal

Thanaletchumi a/p R.Letchumanan

Bahijah binti Abas (UPSI)

Mediating effect of organisational justice on the relationship of hr diversity management practices and organisational effectiveness amongst Malaysian commercial bank employees. Moderated by innovation strategy

Dec-21

Dec-22

Completed

Internal

UTARRF

Internal

Tung Yew Hou

Chia Fah Choy, Felicia Yong Yan Yan

Exploring agile project management in the Malaysian construction industry

Dec-21

Dec-22

Completed

Internal

UTARRF

Internal

Choe Kum Lung

Tan Luen Peng, Ng Yin Kuan, Khor Hooi Ching, Lai Ka Fei

Entrepreneurship case study (Make the world a happier place: myBurger Lab)

Dec-21

Dec-22

Completed

Internal

Others

External (Funding Not in UTAR)

Garry Tan Wei Han (UCSI University)

Ooi Keng Boon (UCSI University),  Eugene Aw Cheng Xi (UCSI University), Lee Voon Hsien, Loh Xiu Ming

Life or Death? Will elderly consumers switch to Near Field Communication (NFC) mobile payment during COVID-19 pandemic?

Nov-21

Oct-23

Completed

Others

UTARRF

Internal

Pong Kok Shiong

Foong Soon Seng, Raphael Thoo Yi Xian, Maartandan S. Suppiah (UUM), Mohd Khairie Ahmad (UUM), Noew Hooi San (Wenzhou-Kean University)

Program Jati Diri (U.N.I.T.Y.)

Oct-21

Oct-22

Completed

Internal

Others

External (Funding Not in UTAR)

Oh Yit Leng (Multimedia University)

Lam Mun Soon (Multimedia University), Khor Saw Chin

Determinants Of the intention to use E-Hailing service among Generation X in Malaysia

Sep-21

Aug-22

Completed

Others

FRGS

External

Chong Yee Lee

Lau Lin Sea, Khor Saw Chin

Why is the publication of indexed journals weaker among the private  universities as compared to the public universities in Malaysia? A case study for examining the role of salient beliefs influencing among the private universities’ academics

Sep-21

Sep-23

Completed

Government

FRGS

External

Chong Yee Lee

Lau Lin Sea, Khor Saw Chin

Why is the publication of indexed journals weaker among the private universities as compared to the public universities in Malaysia? A case study for examining the role of salient beliefs influence among the private universities' academics

Sep-21

Sep-23

Completed

Government

Others

External (Funding Not in UTAR)

Zurita Ismail (Universiti Putra Malaysia)

Masnida Hussin (Universiti Putra Malaysia), Mohamed Faris Laham (Universiti Putra Malaysia), Hafizah Bahaludin (International Islamic University Malaysia), Lam Weng Siew

Network analysis of financial markets in an Internet of Things (IOT)

Aug-21

Mar-24

Completed

Others

Others

External (Funding Not in UTAR)

Ramalakshmi Swaminath (SRM Institute of Science and Technology, India)

Mansour Amini (UCSI University), Narges Saffari (UCSI University), Gengeswari a/p Krishnapillai

Influence of mother tongue (Asian languages) over learning English: Contrastive analysis

Jul-21

Jul-22

Completed

Others

UTARRF

Internal

Tan Swee Kiow

Wei Chooi Yi, Choong Yuen Onn, Lau Lin Sea, Lau Say Min Claudia

Consumers’ Awareness and Perception on the Re-implementation of GST and the Impact on Spending Behaviour in Malaysia

Jul-21

Jun-22

Completed

Internal

UTARRF

Internal

Choong Yuen Onn

Nur Hafizah binti Mohammad Ismail (Universiti Utara Malaysia), Seow Ai Na, Peter Tan Sin Howe, Julian Teh Hong Leong

The mediating effect of digital transformation on the relationship between managerial proactiveness and resilience of SMEs: The moderating role of government intervention

Jul-21

Jun-22

Completed

Internal

UTARRF

Internal

Peter a/l Yacob

Yee Chew Fong, Ramesh Kumar a/l Rasappan, Neeta Jayabalan (SEGI University)

Factors influencing the intention to adopt collaborative robots (cobots) in manufacturing SMEs

Jul-21

Jun-22

Completed

Internal

UTARRF

Internal

Lim Huai Tein

Lam Weng Hoe, Lam Weng Siew, Yeoh Hong Beng, Song Poh Choo

An optimal routing model for delivering multi-perishable food by heterogeneous transportation vehicles

Jul-21

Jun-22

Completed

Internal

UTARRF

Internal

Zuriawati Binti Zakaria

Kuah Yoke Chin, Noorfaiz Purhanudin, Norhayati Binti Md Isa

Fintech as investment platform: Does it create opportunities to consumers?

Jul-21

Jun-22

Completed

Internal

UTARRF

Internal

Ng Tan Ching

Cheong Wen Chiet, Yew Ming Chian, Liang Meng Suan

Structural equation modeling for smart manufacturing related IDT adoption and implementation within Malaysian manufacturing SMEs

Jul-21

Jun-22

Completed

Internal

UTARRF

Internal

Tan Swee Kiow

Wei Chooi Yi, Lau Lin Sea, Lau Say Min Claudia, Choong Yuen Onn

Consumers' awareness and perception on the re-implementation of GST and the impact on spending behaviour in Malaysia

Jul-21

Jun-22

Completed

Internal

Malaysian Timber Council

External

Wong Whee Yen

Pok Wei Fong, Lee Jer Vui, Omar Hamdan Mohammd, Seah Hoon Sen, Teoh Sok Yee

Digital marketing entrepreneurship programme (DMEP)- Training & research project on e-commerce readiness and digital transformation for the Malaysian timber industry

Jun-21

Dec-21

Completed

Industrial

Others

External (Funding Not in UTAR)

Cheah Ching Mun

Tee Chee Wee

Food history and local culture

May-21

Apr-22

Completed

Others

External (Funding Not in UTAR)

Nur Rabiatuladawiah Binti Abdul Rahman (KUIM)

Rositah Binti Kambol (KUIM), Khairunnisa Binti Ishak

Analisis undang-undang berkaitan pengabaian ibu bapa yang tidak berkemampuan oleh waris

Apr-21

Oct-22

Completed

Others

UTARRF

Internal

Wong Phui Fung

Chia Fah Choy, Felicia Yong Yan Yan, Li Zi Qian

Developing a sustainability framework for affortable housings development in Malaysia

Dec-20

Dec-21

Completed

Internal

UTARRF

Internal

Nurliyana binti Maludin

Ng Yin Kuan

Moving toward society 5.0: Examine the readiness factors and perceived attitude of millennial toward emerging smart technology in Malaysia

Dec-20

Jun-22

Completed

Internal

UTARRF

Internal

Vikniswari a/p Kumaran

Zam Zuriyati binti Mohamad, Nurul Afidah binti Mohamad Yusof, Khor Saw Chin, Wan Rozima binti Mior Ahmed

Post Pandemic: Homestay Entrepreneurship Sustainability and Opportunities of Survival in Malaysia

Dec-20

Dec-21

Completed

Internal

UTARRF

Internal

Lam Siew Yong

Seow Ai Na, Choong Yuen Onn, Choong Chee Keong

The changing patterns of online learning behaviour among Malaysian university students due to Covid-19 pandemic: The mediating role of desire

Dec-20

Jun-22

Completed

Internal

UTARRF

Internal

Loh Xiu Ming

Lee Voon Hsien, Leong Lai Ying

Understanding the continuance intention to use mobile payment in Malaysia

Dec-20

Jun-22

Completed

Internal

UTARRF

Internal

Charles Ramendran al S PR Subramanian

Au Yong Hui Nee, Abdelhak Senadjki, Lam Weng Hoe, Lam Weng Siew

Assessment of urban social economics sustainability of public transport system in Malaysia

Aug-20

Jul-21

Completed

Internal

UTARRF

Internal

Lai Ka Fei

Ng Yin Kuan, Khor Hooi Ching, Tan Luen Peng

Entrepreneurship case study (An online seafood company: Ricksman Fish Markets)

Aug-20

Jan-22

Completed

Internal

UTARRF

Internal

Shanthi a/p Nadarajah

Choe Kum Lung, Choong Yuen Onn, Lai Ka Fei, Peter Tan Sin Howe

The influence of academic culture on social cultural adjustment with self-efficacy as the moderator: A study on higher education institutions in Malaysia

Aug-20

Jan-22

Completed

Internal

UTARRF

Internal

Pragash a/l Muthu Rajan

M Sultana Alam, Khor Kheng Kia, Charles Ramendran a/l S PR Subramaniam

The intercultural communication competence (ICC) among Malaysian undergraduates: From the perspective of anxiety/uncertainty management (AUM) theory

Aug-20

Jul-21

Completed

Internal

Others

External (Funding Not in UTAR)

Peramjit Singh a/l Balbir Singh

Harry Seggu (EDQUEST)

The Macro and Microeconomical Impact Of Covid19 to International Schools in Malaysia

May-20

Dec-21

Completed

Others

External (Funding Not in UTAR)

Lim Ai Fen (UCSI University)

Ooi Keng Boon, Lee Voon Hsien Foo Pik Yin

The People-Related TQM Practices On Organizational Citizenship Behaviour: The Moderation Of Collectivism In Malaysia

Dec-19

Dec-21

Completed

UTARRF

Internal

Chan Ling Meng

Thamil Durai Chelliah, Nor Wahiza binti Abdul Wahat

Am I Right? Factors Influences The Upsurge Of Unethical Practices In Malaysia Hotel Industry

Dec-19

Dec-20

Completed

Internal

UTARRF

Internal

Chen I-Chi

Ng Lee Peng, Choong Yuen Onn, Teoh Sok Yee, Kuar Lok Sin, Tee Chee Wee

Business Health Culture Index (BHCI), Job Burnout And Health And Workplace Productivity In Higher Education Industry

Dec-19

Jun-21

Completed

Internal

UTARRF

Internal

Khor Saw Chin

Lau Lin Sea, Liew Feng Mei, Go You How, Chan Zuo En, Chong Yee Lee

Quality Of Life Among Elderly In Malaysia: The Role Of Financial Determinants

Dec-19

Dec-20

Completed

Internal

UTARRF

Internal

Leong Lai Ying

Lee Voon Hsien, Hew Jun Jie, Garry Tan Wei Han, Ooi Keng Boon

What Drives Blockchain Integration In Smes Towards Achieving Competitive Advantage? A Technology-Organization-Environment Perspective

Dec-19

Dec-20

Completed

Internal

Others

External (Funding Not in UTAR)

Ooi Keng Boon (UCSI University)

Lee Voon Hsien, Hew Jun Jie,
Leong Lai Ying
, Garry Tan Wei Han

Social Media Influencers: A New Form Of Marketing Strategy?

Nov-19

Nov-21

Completed

FRGS

External

Seow Ai Na

Choong Chee Keong, Choong Yuen Onn, Chin Lai Kwan, Chang Jing Jing, Ooi Say Keat, Chin Lai Kwan, Lam Siew Yong

The Role Of Facilitating Conditions For E-Health Technology Usage And Satisfaction On Healthcare Services: A Study On Medical Tourism Destination Loyalty In Malaysia

Sep-19

May-22

Completed

Government

FRGS

External

Seow Ai Na

Choong Chee Keong, Choong Yuen Onn, Chin Lai Kwan, Chang Jing Jing

The role of facilitating conditionsfor e-health technology usage and satisfaction on healthcare services: A study on medical tourism destination loyalty in Malaysia

Sep-19

May-22

Completed

Government

UTARRF

Internal

Gengeswari a/p Krishnapillai

Mobashar Rehman

Enhancing Brand Equity Through Sustainability Marketing: A Study On Homestays In Malaysia

Jun-19

May-20

Completed

Internal

UTARRF

Internal

Yip Yen San

Chen,I-Chi, Ng Lee Peng

Influence Of Managerial Coaching Towards Service-Oriented Citizenship Behaviors: The Mediating Role Of Employees? Commitment To Service Quality In Malaysia Hotel Industry

Jun-19

May-20

Completed

Internal

UTARRF

Internal

Clarence Anthony a/l Puspanathan

Khor Kheng Kia, Ramesh Kumar, Ninderpal Singh, Charles Ramendran a/l S PR Subramaniam

Product Placement Marketing In Movies And Consumer Purchase Intentions: A Study On Malaysia?S Multi Ethnic Cinema Patrons

Jun-19

May-20

Completed

Internal

UTARRF

Internal

Sai Mei Ling

Abdullahi Hassan Gorondutse (UUM)

The Impact Of Entrepreneurial Competencies On Firms? Sustainability Growth. A Study Of Malaysian Women Entrepreneurs

Jun-19

May-20

Completed

Internal

FRGS

External

Aminuddin Md Arof, UniKL (MIMET)

Md Redzuan Bin Zoolfakar (UniKL), Noorul Shaiful Fitri Bin abdul Rahman (UMT), Rudiah Binti Md Hanafiah (UMT), Mohd Abidin Bin Bakar

Identification Of Important Green Port Indicators For Dry Bulk Terminals. A Case Study Of Ports In Lumut, Perak

Jan-19

Dec-20

Completed

Government

FRGS

External

Kuar Lok Sin

Ng Lee Peng, Tee Chee Wee, Teoh Sok Yee, Chen I Chi, Choong Yuen Onn

Malaysian Hotels' Green Practices: Antecedents And The Mediating Role Of Owners'/Managers' Environmental Commitment

Jan-19

Sep-21

Completed

Government

FRGS

External

Lau Lin Sea

Choong Chee Keong, Wei Chooi Yi, Seow Ai Na, Choong Yuen Onn

Solar Photovoltaic As A Means To Sustainable Energy Consumption In Malaysia: The Role Of Knowledge Transmission And Price Value

Jan-19

Sep-21

Completed

Government

FRGS

External

Zam Zuriyati Bt Mohamad

Yip Chee Yin, Suhaiza Hanim Dato Mohamad Zailani (UM), Au Yong Hui Nee, Mobashar Rehman, Charles Ramendran a/l S PR Subramaniam

Sustainable Development Goals And Community Happiness Through Affordable Eco-Friendly Smart House

Jan-19

Dec-20

Completed

Government

UTARRF

Internal

Loh Chun T'ing

Zam Zuriyati Mohamad, Rizalniyani Binti Abdul Razak

The impact of the new auditing standard on going concern on the predictive value of Malaysian auditors' reports

Dec-18

Dec-19

Completed

Internal

UTARRF

Internal

Pragash a/l Muthu Rajan

M Sultana Alam, Khor Kheng Kia, Charles Ramendran a/l SPR Subramaniam

Investigating The Effects Of Communication Apprehension On Intercultural Willingness To Communicate Among Multiracial Students In Malaysian Public Universities

Dec-18

Dec-19

Completed

Internal

UTARRF

Internal

Chia Fah Choy

Wong Phui Fung, Kiu Mee San, Felicia Yong Yan Yan, Li Zi Qian

Maturity Of Digitalization In The Malaysian Construction Industry

Dec-18

Dec-19

Completed

Internal

UTARRF

Internal

Choong Yuen Onn

Au Yong Hui Nee, Charles Ramendran

Fourth Industrial Revolution Technology Disruption Of The Workplace And Its Societal Challenges On Business: New Opportunities In Accelerating Of A Productive Aging Workforce Reskilling And Innovation

Jul-18

Jun-19

Completed

Internal

UTARRF

Internal

Lam Weng Siew

Lam Weng Hoe, Gengeswari a/p Krishnapillai

A Study On The Customer Preference In Selection Of Online Food Delivery Providers With Ahp-Topsis Approach

Jul-18

Jun-19

Completed

Internal

UTARRF

Internal

Gopalan a/l Raman

Emotional Intelligence And Idealized Influence Of Leaders In Predicting Intention To Perform Among Academic Staff. Gender As Moderator

Jul-18

Jun-19

Completed

Internal

UTARRF

Internal

Farhana Hanim Mohsin

The Effects Of Performance Approach Goal Orientation And Work Engagement On Proactive Behaviour

Jul-18

Jun-19

Completed

Internal

Malaysian Technology Development Corporation Snd Bhd (MTDC)

External

Low Mei Peng

Ung Leng Yean, Tee Peck Ling, Shamini, Chung Chay Yoke, Kuek Thiam Yong

Landscape Of Digitalisation Adoption Among Companies In MTDC Ecosystem.

Mar-18

Nov-18

Completed

Industrial

Others

External (Funding Not in UTAR)

Abdul Rashid Abdullah (UPM)

 Pong Kok Siong

Predictors Of Behavioral Intentions Among Archaeological Tourists In Malaysia

Feb-18

Feb-19

Completed

UTARRF

Internal

Choong Chee Keong

Seow Ai Na, Wei Chooi Yi, Chang Jing Jing, Aloysius Yapp, Choong Yuen Onn

A Half Century Of Tourism Development In New Villages: Contemporary Issues, Challenges, Strategies And Sustainability

Jan-18

Dec-18

Completed

Internal

Others

External (Funding Not in UTAR)

Nur Aliah Binti Mansor (UMK)

Arbaiah Binti Abdul Razak (UMK), Rizalniyani Binti Abdul Razak, Nor Maizana Binti Mat Nawi (UMK), Abdullah Bin Muhamed Yusoff (UMK), Norrina Binti Din (UiTM) 

Consumer Lifestyle And Health: The Role Of Social Media In Influencing Healthy Eating

Dec-17

Dec-18

Completed

UTARRF

Internal

Kuar Lok Sin

Ng Lee Peng, Teoh Sok Yee, Chen I Chi, Tee Chee Wee

A Case Study Of Local Hotels At Perak And Penang

Dec-17

Dec-18

Completed

Internal

UTARRF

Internal

Lee Weng Onn

Chen I Chi, Ng Hui Fuang, Wong Lai Soon

Determinants Of Mobile Shopping Continuance Intention

Dec-17

Dec-18

Completed

Internal

UTARRF

Internal

Ng Yin Kuan

Lai Ka Fei, Fong Chee Yang, Kuek Thaim Yong, Lim Yoong Hing

Entrepreneurship Case Study (A Local SME Case Study On Posh Nail Spa)

Dec-17

Dec-18

Completed

Internal

UTARRF

Internal

Abdelhak Senadjki

Saidatulakmal Mohd (USM), Au Yong Hui Nee, Yip Chee Yin, Veronica Poulsaeman (FMHS), Yew King Tak 

Health Promotion Behaviour (HPB) Of Elderly Among Ethnic Groups In Malaysia: A Structural Equation Modeling (SEM)

Dec-17

Dec-18

Completed

Internal

UTARRF

Internal

Peter Tan Sin Howe

Chen I-Chi, Krishna Moorthy Manicka Nadar, Kuek Thiam Yong

Service Quality In The Malaysian Private Higher Education Instituitions

Dec-17

Dec-18

Completed

Internal

UTARRF

Internal

Khairunnisa binti Ishak

 Zam Zuriyati binti Mohamad, Rizalniyani binti Abdul Razak, Norhusnaida binti Che Hussain, Hatijah binti Mohd Salleh, Siti Fazilah Binti Abdul Shukor

The Role Of Consumer Protection Agency Towards Consumer Complaint And Its Impact On Consumer Satisfaction: An E-Commerce Study In Malaysia

Dec-17

Dec-18

Completed

Internal

UTARRF

Internal

Chong Yee Lee

Yii Kwang Jing, Lee Eng Heng, Chua Beng Hui, Lau Lin Sea

Using Aging Workforces Cognitive, Affective, And Psychomotor Abilities To Enhance Their And Other Employees? Work Performance ? A Case In Higher Education Institutions

Dec-17

Dec-18

Completed

Internal

UTARRF

Internal

Lee Voon Hsien

Hew Jun Jie. Leong Lai Ying, Garry Tan Wei Han, Ooi Keng Boon (UCSI)

Wearable Payment: The Way Of The Future?

Dec-17

Dec-18

Completed

Internal

UTARRF

Internal

Li Zi Qian

Tan, Hai Chen, Chia, Fah Choy, Wong, Phui Fung,

Building Knowledge Information Modeling: Towards A Conceptual Framework For Managing Construction Claims

Dec-17

Dec-18

Completed

Internal

FRGS

External

Yii Kwang Jing

Choong Chee Keong, Seow Ai Na,
Lau Lin Sea, Choong Yuen Onn

A Fundamental Research On Environmentally Responsible Ecotourist Behavior In Malaysia: The Role Of Facilitating Conditions

Aug-17

Aug-19

Completed

Government

Others

External (Funding Not in UTAR)

Pok Wai Fong

Beh Woan Lin, Liew Chung Yee, Ng Kar Yee, Sia Bee Chuan, Tan Luen Peng, Sim Yoke Leng, Teoh Sok Yee

New Southbound MOOCS Series: Sustainable Development

Jul-17

Dec-18

Completed

UTARRF

Internal

Peter a/l Yacob

Kwok See Ying, Khor Saw Chin, Gengeswari a/p Krishnapillai

Industrie 4.0: Lesson From Multinational Manufacturers To Manufacturing Smes In Malaysia

Jul-17

Jun-18

Completed

Internal

UTARRF

Internal

Mohamad Fared bin Mohamad Makmor

Leadership And Management Commitment Towards Logistics Performance Improvement In Malaysia With The Adoption Of Green Logistics As The Moderating Variable

Jul-17

Jun-18

Completed

Internal

UTARRF

Internal

Pong Kok Shiong

Alia Azalea, Foong Soon Seng, Raphael Thoo Yi Xian

Predictors Of Pro-Environmental Behaviour Among Archaeological Tourists : A Case Study At Bujang Valley And Lenggong Valley World Heritage Site

Jul-17

Jun-18

Completed

Internal

UTARRF

Internal

Au Yong Hui Nee

Yeoh Guan Gim (Lam Hwa Ee Hospital), Lilis Surianty Abd Talib, (USM), Charles Ramendran a/l S PR Subramaniam

Compliance With Safety Practices Among Medical Professionals: Exploring The Link Between Organizational Safety Climate, And Safe Work Practices To Healthcare Quality And Patient Safety

Jun-17

May-18

Completed

Internal

UTARRF

Internal

Tee Chee Wee

Choong Yuen Onn, Fong Chee Yang, Kuek Thiam Yong, Ng Lee Peng

A Local Case Study On 99 Speedmart Sdn Bhd

Dec-16

Dec-17

Completed

Internal

FRGS

External

Yip Chee Yin

Choong Chee Keong, Au Yong Hui Nee, Tan Yan Teng, Abdelhak Senadjki, Kuek Thiam Yong

The Development Of Housing Bubble Model: A Study Of Malaysian Property Market

Aug-16

Jul-18

Completed

Government

FRGS

External

Rajendran Muthuveloo (USM)

Yee Chew Fong

The Impact Of Human Capital Strategy On Organisational Performance. A Perspective Of Service Based Smes

Sep-15

Aug-20

Completed

Government

Others

External (Funding Not in UTAR)

Lim Yong Hooi

Mad Ithnin Bin Salleh (UPSI), Nor Azrin Bin Md Latip (UPSI)

The mediating role of job embeddedness in the relationship between perceived organisational support, perceived co-worker support and employee retention in Malaysian private universities

Sep-15

Dec-22

Completed

Others

Others

External (Funding Not in UTAR)

Dinesh Kumar a/l Saundra Rajan

Fadzli Shah Abdul Aziz (UUM), Norlida Abdul Manab (UUM)

The Effect Of Policy And Service Quality Of SOCSO On Customer Sastisfaction: Moderation Effect Of Customer Knowledge

Feb-15

Aug-18

Completed

Others

External (Funding Not in UTAR)

Rizalniyani Binti Abdul Razak

 Sara Parry (Bangor University), Edward Shiu (Bangor University)

The Moderating Effect Of Actual Subjective Norm On Purchase Intention Among Young Adults' Consumers By Their Public Self-Consciousness: Shopping And Social Media

Oct-13

Sep-18

Completed


Updated On : 08 Jun 2025